Экран лифтовой рекламной машины имеет широкий охват аудитории и открыл новый этап
Dec .13.2025
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Реклама в лифтах в основном делится на экран рекламы входа в лифт и экран внутреннего дисплея лифта. Согласно данным, опубликованным на рынке, экраны лифтовых рекламных машин охватывают большинство лифтов, особенно в городах первого и второго уровня.
Elevator advertising machine screens mainly cover office buildings, communities and commercial buildings, and the traffic is relatively large. According to different places, the effect of elevator advertising machine screens is different.
The results show that the effect of elevator advertising machine screens in office buildings and commercial buildings is more obvious, while in residential communities, the effect of advertising machine screens in elevators will be more obvious.
The time to take the elevator will be longer than the time to wait for the elevator, the time to browse the advertisement will be longer, and the advertisement arrival rate will be higher.
Advertising viewing duration The effective duration of the advertising machine screen in the elevator is 4 to 6 times that of the advertising screen outside the elevator.
In terms of delivery cost, the advertising price of elevator advertising machine screen is still relatively high compared with other media, which is also the first choice for elevator advertising machine screen to become many media advertisers and businesses.
In recent years, major media advertisers have continuously expanded elevator advertising resources, and the coverage data of elevator advertisements has increased by several points.
According to the latest elevator advertising statistics, the coverage rate of elevator advertising machine screen in first-tier cities has reached 60% to 70%, and nearly 60% of users are exposed to elevator advertising every day, which has become the main channel of urban advertising.
Elevator advertising screen has the characteristics of high coverage, concentrated audience, high advertising reach, rich picture content, strong visual impact and forced exposure.
Therefore, it can attract the attention of the target group in a limited space and force browsing to achieve the purpose of advertising, which is favored by advertisers.
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